Privacy Notice

Effective Date: 20 September 2024

Welcome to the Liveology.


We are committed to protecting your privacy and safeguarding your personal information. This Privacy Notice explains how we collect, use, disclose, and protect your information when you contact us or engage in cooperation with us.


Data Controller: If you live in the UK, either Liveology Digital Media UK LTD or Liveology Creative LTD, a UK company (“Liveology UK”), where we refer to “Liveology”, “we” or “us” in this Privacy Notice, is the controller of your information. If you live in the United States, either Liveology Digital Media INC or Liveology Creative LLC, a US company (“Liveology US”), where we refer to “Liveology”, “we” or “us” in this Privacy Notice, is the controller of your information.

1. Contact Details


Email: legal@liveology.io

2. What Information We Collect


We collect your information in the following ways:


2.1 Information You Provide


When you get in touch with us on the website (https://www.liveology.io/), we collect the following personal information directly from you via Typeform, an online data collection service provider:


· Your name;
· Your email address and/or telephone number;
· Your region;
· Your role (a creator or a brand);
· Your TikTok handle;
· Your current TikTok follower count;
· Your past experience with product promotion on TikTok;
· Other information you decide to share with us.


When you engage in cooperation with us, we collect the following personal information directly from you:


· Your full name;
· Your identification document information;
· Your phone number and email address;
· Your mailing address;
· Your cooperation platform account information, such as account name, ID, and password;
· Your beneficiary account information, such as account name, bank, account number, and sort code;
· Your tax information, such as your VAT, and TIN (or place of birth in the absence of a TIN);
· The invoices you issued to us.


2.2 Information We Collect


We collect information about you related to the fulfillment of our collaboration, such as the contracts, emails, messages, and payment records.


2.3 Information From Other Sources


TikTok shares the following information with us:
· Information regarding the products you have chosen to promote, including the title, price, quantity, stock status and commission in relation to such products.
· Information regarding sales generated and purchase and transaction history and related video and live-stream metric.

3. How We Use Your Information


We use the collected information for the following purposes:
· To fulfill our contractual obligations, including the account operation and payment processing.
· To promote you or our services through marketing communications, contests, or promotions.
· To enable our clients to view your performance when you participate in their campaigns.
· To comply with our legal obligations, or as necessary to perform tasks in the public interest.

4. Who Do We Share Your Information With


· We share your information with our prospective clients and/or their service providers for the purposes of allowing them to discover you in order to promote their products.
· We share your information with our clients and/or their service providers so that they can view your performance when you participate in a campaign.
· We may share your information with law enforcement agencies, public authorities or other third parties to comply with applicable law, legal process or government requests.

5. Your Rights


You have rights and choices when it comes to your information.
· Access your information.
· Erasure your information.
· Rectify your information.
· Port your information.
· Object to the processing of your information.
· Restrict the processing of your information.
· Withdraw your content.


If you make a request, we must respond to you without undue delay and in any event within one month.


To make a data protection rights request, please contact us using the contact details at the top of this Privacy Notice, regardless of whether your Data Controller is Liveology UK or Liveology US.

6. Our Legal Bases


We may only use your information when we have a “legal basis” to do so. We use different legal bases depending on why we use your information.
· Consent: we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract: we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
· Legal obligation: we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

7. Data Security and Retention


Security of your information is important to us. We maintain appropriate technical, administrative, and physical security measures that are designed to protect your information from unauthorised access, theft, disclosure, modification, or loss.


In the absence of specific provisions by applicable laws, regulations, or regulatory bodies, our retention of personal information is governed as follows:


· Personal information collected through Typeform is maintained in compliance with their Data Processing Agreement (See https://admin.typeform.com/to/dwk6gt/).
· Personal information obtained from TikTok is preserved in accordance with their Privacy Policy.
· All other personal information is retained for the duration necessary to fulfill the objectives outlined in this Privacy Notice.
We retain information when it is imperative to meet contractual and legal obligations, as well as to exercise or defend against legal claims.

8. Privacy Notice Updates


We may update this Privacy Notice from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The date of the latest revision will be indicated at the top of this Privacy Notice.

9. Contact Us


If you have any concerns about our use of your personal information, please contact us using the contact details at the top of this Privacy Notice. We will ensure that your concerns are addressed by the relevant personnel, regardless of whether your Data Controller is Liveology UK or Liveology US.